Design Leader, UX Strategist, Innovator

I have deep roots in digital learning and innovation, and a passion for creating intuitive, engaging, and impactful user experiences. My career has been defined by the intersection of thoughtful design strategy, collaborative leadership, and measurable business impact.

With years of experience leading design in B2B SaaS, enterprise platforms, and consumer-facing products, I thrive in environments that demand both strategic thinking and creative execution.

where i thrive

Throughout my career, I've successfully built and scaled design teams, launched high-impact products, and implemented user-centric design systems that consistently drive engagement, efficiency, and revenue growth.

I'm excited about the future of design—particularly how AI-driven experiences can create personalized, intuitive, and delightful interactions. My mission is to design products that don’t just solve problems, but truly resonate with users.

selected career highlights

  • Led UX and product strategy for O’Reilly Media’s unified mobile and Smart TV apps, increasing subscription activation and user engagement by double digits.

  • Directed comprehensive UX transformations at Skills Matter and Grouper, significantly boosting B2B adoption, retention, and platform usability.

  • Drove user-centric design innovations for enterprise clients like Charles Schwab, Dell, and HP, consistently achieving enhanced usability, compliance, and user satisfaction.

Explore more about my work, leadership approach, and impact through my portfolio.

My Design Leadership Philosophy

My leadership philosophy centers on fostering collaborative, data-driven, and inclusive design cultures, empowering teams to innovate and execute impactful work. I'm passionate about accessibility (WCAG), mentoring emerging design talent, and continuously refining product experiences based on user feedback, analytics, and evolving technologies.

Areas of Expertise

  • Scalable Design Systems

  • Accessibility & Inclusive Design

  • AI-Enhanced UX/UI

  • UX & Product Strategy

  • Cross-Functional Team Leadership

  • Strategic Stakeholder Engagement

How I measure Success

Success as a design leader isn’t just about launching great products—it’s about creating an environment where design thrives as a strategic function, driving measurable business impact while empowering teams to do their best work. I measure success across three key areas: team growth and effectiveness, business impact, and user outcomes.

team growth & effectiveness

A high-performing design team is one where creativity, collaboration, and continuous learning are core to the culture. I look at team engagement, retention, and career progression as key indicators of success.

  • Are designers growing in their craft?

  • Do they feel empowered to take ownership and innovate?

  • Are they collaborating effectively across product, engineering, and marketing?

When teams are energized, aligned, and producing high-impact work, I know we’re on the right path.


business impact

Design should be deeply tied to business success—not operating in a silo. I measure impact through key product and business metrics such as engagement, retention, conversion rates, and revenue growth.

  • Are we improving the user experience in a way that drives measurable gains for the company?

  • Are our design decisions reducing friction, increasing adoption, and differentiating us in the market?

The best design leaders speak the language of business and ensure that design is seen as a revenue driver, not just a support function.


User outcomes

Success is measured through the user experience itself—are we solving the right problems, making products more intuitive, accessible, and delightful?

I rely on qualitative research and quantitative data to assess how design decisions are impacting real users.

Are we removing pain points and delivering meaningful, valuable experiences?

A product that is loved, not just used, is a sign that design is making a real difference.

Ultimately, success as a design leader is about aligning people, process, and product—scaling high-impact teams, driving business growth through design, and delivering experiences that users can’t imagine living without.

how can i help?

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